Our Story
Our Mission: To democratize media capability and scale, giving mid-sized independent agencies the people, skills, and tools to thrive and benefit from a true competitive advantage in the marketplace.
With radius exclusivity, our agency client partners can leverage our scalable media solutions to compete for larger contracts and unlock new revenue opportunities.
Two guys with deep advertising industry media experience had an idea. Having both worked in most of the holding companies, multiple independent agencies, launched agencies, large and small, in the US and each region globally, B2B and B2C, started and exited agencies, pitched smaller clients all the way up to the largest globally consolidated piece of business...
Everything pointed to the need for a different media model. Given the evolved landscape and its impact on the middle market, a new media model specifically serving mid-sized agencies is needed.
The Fragmented Media Landscape: Today's media landscape is more fragmented than ever. With an overwhelming number of channels, platforms, and targeting restrictions, agencies and brands face mounting challenges. This shift has created a need for scalable, transparent, and data-driven media solutions to support brands' needs while maintaining accountability.
The Need for Many Skillsets & Roles: The other side of the fragmentation issue is the sheer number of required media skills & roles. Gone is the day of the media generalist and two people managing all of the agency's media needs. Plus, keeping up with evolving regulations and new technologies. Generalists are not being trained because of the number of tasks per platform/channel and sheer complexity, requiring a single discipline focus.
This impacted all clients and agencies, but the difference was that larger agencies with client media spending upwards of $75 million are able to assemble the broad skillsets and roles required to serve all of the evolved media specialisms, along with a bench that is deep enough to solve competing client demands. The smaller and mid-sized agencies still only had the media revenue to support those two media staff when the reality is that upwards of 10 roles/specializations are needed to meet the client media requirements.
We knew these agencies needed a purpose-built fractional staffing model that would meet their needs and budgets and provide a true competitive advantage.
Service that is
Scalable and Flexible: There is a rising need for adaptable media solutions that empower smaller and mid-sized agencies to operate with larger firms' scale, expertise, and capabilities without the financial burden.
Provides Comprehensive Managed Services: A fully managed solution that covers every aspect of media—from strategy and planning to execution and optimization—allows the agency to focus on creativity and client relationships.
Delivers Fractional Staffing: This approach enables agencies to scale efficiently with specialized talent, avoiding the costs associated with hiring full-time media employees.
A White-Label: media team member who is happy to be your media face, show up whichever way you feel is best, and be a known agency team member.
Competitive Advantage
We knew that if we built this agency, our select agency clients would have a true competitive advantage to win larger client contracts more frequently.
828.Media is an extension of your agency team, providing access to world-class media strategy, planning, buying, optimization, reporting & data visualization—without the cost of hiring full-time specialists. Allowing agencies to offer robust, omnichannel media solutions with complete transparency and accountability. From pitch support to planning and audience segmentation to optimization and reporting, we cover every aspect of media, ensuring your clients receive maximum value for their media investments.
Why 828?
828 is an angel number, and it is often seen as a sign of balance, harmony, and the alignment of material and spiritual aspects of life, that financial and material aspects of your life are coming into alignment, and that you should trust in the process of life.
8/28/1963 is the date Martin Luther King Jr.’s gave his "I Have a Dream" speech during the March on Washington for Jobs and Freedom.
We learned that in Christianity, Romans 8:28 is often cited to reinforce the belief that everything happens for a reason under divine guidance.
And, for one of the partners, 8/28 represents the date he left a role to set up 828.Media 😜
Rooted in Detroit
for a reason
Because Detroit is real.
Authentic down to its bones.
We say “sorry” when we’re wrong,
Hold ourselves accountable; no excuses.
We’re a town of hard-working, humble immigrants,
Proud of our roots, our sweat, our stories.
We are dreamers and doers—
A city born from wild visions and crackpot ideas
That built empires, birthed industries,
And fueled the world.
We work hard, we play harder.
We bounce back every time, no matter what.
We hustle with purpose,
Fueled by grit and soul,
Always pushing the boundaries,
Always reimagining what’s next.
Detroit innovates.
Detroit dreams.
Detroit never stops building the future.
And that's why we’re here!