By Jason Chambers

The 2024 election shattered traditional media norms, as candidates unleashed a relentless wave of digital ads, embraced podcasting to humanize their campaigns, and inundated voters with direct mail like never before. This cycle wasn’t just about reaching audiences; it was about dominating every touchpoint in an ever-saturated media landscape. For agencies and brands, the message is clear: the stakes have never been higher. To compete and thrive, you must leverage cutting-edge audience insights, diversify media strategies, and bring bold, data-driven approaches to the table. Those who fail to adapt risk being left behind in the relentless race for attention and impact.

A Mastermind in Storytelling and Data Wizardry By Jason Chambers

In a world where your grandma probably gets more ads on social media than she does in the mail, the media planner has become something of a hybrid magician-slash-strategist. But forget the days of just picking out some ad space and calling it a day. The modern media planner is now part data geek, part storytelling genius—and 100% crucial to making brands look good in all the right places.