Reporting Analyst

Job Overview

828.Media is looking for an experienced Campaign Manager to oversee digital audience buying and programmatic media campaigns. The Campaign Manager will be responsible for managing the entire lifecycle of digital advertising campaigns, from setup to execution, optimization, and final reporting. This role requires deep expertise in audience segmentation, media buying platforms, and performance-driven strategies. The ideal candidate will be able to combine creative and data-driven thinking to deliver measurable results for our clients.

You’ll work closely with our media buying and planning teams, providing expertise in targeting, bidding strategies, and real-time optimizations to ensure each campaign is successful in meeting the client’s goals.

Key Responsibilities

Campaign Strategy & Setup:

  • Develop and execute programmatic and audience-buying strategies for client campaigns.

  • Collaborate with account teams and clients to understand campaign objectives and audience targeting requirements.

  • Implement campaign setups on platforms such as Google Display & Video 360 (DV360), The Trade Desk (TTD), Facebook Ads Manager, and other relevant DSPs.

Audience Segmentation & Targeting:

  • Leverage first- and third-party data to create detailed audience profiles and target the right consumers across various platforms.

  • Work with data partners and DMPs to enhance audience buying strategies and ensure precision in targeting.

Campaign Optimization & Performance Tracking:

  • Monitor campaign pacing, performance, and budgets to ensure alignment with client goals.

  • Adjust bidding strategies, placements, and targeting in real-time to optimize key metrics such as CTR, conversion rates, CPA, and ROAS.

  • Provide ongoing optimization recommendations to improve campaign efficiency.

Reporting & Insights:

  • Generate and deliver performance reports that offer actionable insights into campaign results, including detailed analysis of audience engagement and return on investment.

  • Provide insights on key performance metrics and contribute to strategic recommendations for future campaigns.

  • Work with the analytics team to set up accurate tracking and attribution models.

Platform Expertise & Innovations:

  • Stay up to date with the latest programmatic technologies, bidding methodologies, and audience-buying trends.

  • Lead beta-testing efforts for new media platforms and tools, providing feedback on potential opportunities for client growth.

Key Qualifications

  • Education: Bachelor’s degree in marketing, communications, data science, or a related field.

  • Experience: 3-5 years of experience managing programmatic campaigns or digital audience buying, ideally in an agency environment.

  • Skills:

    • Hands-on experience with DSPs (e.g., The Trade Desk, DV360) and audience targeting platforms.

    • Proficient in data analysis tools such as Google Analytics, Excel, and other reporting tools.

    • Strong understanding of programmatic media buying and RTB strategies.

  • Communication: Excellent communication and client-facing skills, with the ability to explain technical details in a clear, non-technical way.

  • Technical: Familiarity with DMPs, pixel implementation, and tagging for audience tracking and conversion attribution.

Benefits

  • Competitive salary and bonus structure

  • Hybrid or remote work environment

  • Healthcare, dental, and vision coverage

  • Continuous learning and development opportunities

  • Flexible work hours

Apply

Please submit your resume and a cover letter outlining your experience and qualifications.